40/40 Creative®
Clients

We’ve developed brand identity systems, campaigns and creative content for some of Australia's most iconic brands and local boutique businesses. Our expertise focuses on all things design and strategy. To learn more about our services and work, please get in touch with us at our Gold Coast studio.

1/20 GEORGE STREET, SOUTHPORT 4215 GOLD COAST, QLD AUSTRALIA

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MANAGING DIRECTOR: NIC NICHOLS

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MAKE COOL $HIT, STAY PAID.

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UNIQLO 'Secret Walls'

 

PROJECT INFO:

We were tasked with creating an activation and campaign that promoted the launch of the new Gold Coast UNIQLO store at Pacific Fair. The objective was to celebrate art and fashion for the arrival of the Japanese clothing giant’s upcoming release of their widely anticipated collaboration with American artist KAWS.

We built an activation around Secret Walls; also known as the "Fight Club" of the art scene where teams of illustrators and graffiti artists would battle. An experience that connects the audience to the artist as they watch them freestyle on a large piece before their eyes. UNIQLO would be the major sponsor to a sold out crowd with a ton of giveaways and heavy promotion which served towards the youth culture and underground art scene.

 

CREDITS:

CLIENT: UNIQLO
CONCEPT CREATION:
Nic Nichols
GRAPHIC DESIGN: Nic Nichols
PHOTOGRAPHY: Mark Alpen
VIDEO PRODUCTION: Tim Caraco
OPERATIONS: Kaye Guthrie (Secret Walls)
EVENT MANAGEMENT: Warehouse No.5

 

DISIPLINES:

Campaign Creation, Visual Identity, Photography, Video Production, Print, Digital Marketing, Signage, Apparel, Event Management

 
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