40/40 Creative®
Clients

We’ve developed brand identity systems, campaigns and creative content for some of Australia's most iconic brands and local boutique businesses. Our expertise focuses on all things design and strategy. To learn more about our services and work, please get in touch with us at our Gold Coast studio.

1/20 GEORGE STREET, SOUTHPORT 4215 GOLD COAST, QLD AUSTRALIA

OPEN
MON-THU: 9:00AM - 5:30PM
FRI: 9:00AM - 3:00PM

(07) 5531 3333

HI@4040CREATIVE.COM.AU

MANAGING DIRECTOR: NIC NICHOLS

MISSION STATEMENT:
MAKE COOL $HIT, STAY PAID.

ABN: 96 138 950 400

UNLESS OTHERWISE INDICATED, ALL MATERIAL ON THIS SITE IS COPYRIGHTED AND ORIGINAL CONTENT.

NO PART OF THESE PAGES, EITHER TEXT OR IMAGES MAY BE USED FOR ANY PURPOSE OTHER THAN PERSONAL USE, UNLESS EXPLICIT AUTHORISATION IS GIVEN BY 40/40 CREATIVE® (THE OWNER).

2019 © 40/40 CREATIVE PTY LTD. ALL RIGHTS RESERVED.

Uber ‘Be a Friend’

PROJECT INFO:

Comprising of three 30-second advertisements, the ‘Be A Friend’ campaign is a partnership between Uber and alcohol industry body, DrinkWise, encouraging young people to look out for their mates when having a drink.

As part of this campaign Uber and DrinkWise gave away $1million in ride discounts to get punters home safely.

It was our job to deliver this message with a light-hearted and relatable twist.

 

CREDITS:

CLIENT: Uber ANZ
CONCEPT CREATION: Nic Nichols
ART DIRECTION: Brandon Els
GRAPHIC DESIGN: Brandon Els, Jazmin Mansell
ANIMATION DESIGN: Lee Evans
VIDEO AND PRODUCTION: Milkable
DIRECTOR: Tenielle Stoltenkamp (Uber ANZ)
DOP: Yakub Erogul
PHOTOGRAPHY: Harley Spick
TALENT: SASS Management
SOUND DESIGN: Jarsonic

 

DISIPLINES:

Campaign Ideation, Visual Identity, Video & Production, Animation, Print, Digital Marketing

UberBeAFriend-1.jpg
 
 
UberBeAFriend-2.jpg
 
 
UberBeAFriend-3.jpg
 
studio-4.jpg
 
 
UberBeAFriend-5.jpg
 
UberBeAFriend-6.jpg
 
 
 
 
UberBeAFriend-8.jpg
 
UberBeAFriend-9.jpg
 
 
 
 
 
UberBeAFriend-12.jpg
 
 
 
 
UberBeAFriend-15.jpg