40/40 Creative®
Clients

We’ve developed brand identity systems, campaigns and creative content for some of Australia's most iconic brands and local boutique businesses. Our expertise focuses on all things design and strategy. To learn more about our services and work, please get in touch with us at our Gold Coast studio.

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Uber ‘Be a Friend’

PROJECT INFO:

Comprising of three 30-second advertisements, the ‘Be A Friend’ campaign is a partnership between Uber and alcohol industry body, DrinkWise, encouraging young people to look out for their mates when having a drink.

As part of this campaign Uber and DrinkWise gave away $1million in ride discounts to get punters home safely.

It was our job to deliver this message with a light-hearted and relatable twist.

 

CREDITS:

CLIENT: Uber ANZ
CONCEPT CREATION: Nic Nichols
ART DIRECTION: Brandon Els
GRAPHIC DESIGN: Brandon Els, Jazmin Mansell
ANIMATION DESIGN: Lee Evans
VIDEO AND PRODUCTION: Milkable
DIRECTOR: Tenielle Stoltenkamp (Uber ANZ)
DOP: Yakub Erogul
PHOTOGRAPHY: Harley Spick
TALENT: SASS Management
SOUND DESIGN: Jarsonic

 

WHAT WE DID:

Campaign Ideation, Visual Identity, Video & Production, Animation, Print, Digital Marketing

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