Uber ‘Be a Friend’
Comprising of three 30-second advertisements, the ‘Be A Friend’ campaign is a partnership between Uber and alcohol industry body, DrinkWise, encouraging young people to look out for their mates when having a drink.
As part of this campaign Uber and DrinkWise gave away $1million in ride discounts to get punters home safely.
It was our job to deliver this message with a light-hearted and relatable twist.
CLIENT: Uber ANZ
CONCEPT CREATION: Nic Nichols
ART DIRECTION: Brandon Els
GRAPHIC DESIGN: Brandon Els, Jazmin Mansell
ANIMATION DESIGN: Lee Evans
VIDEO AND PRODUCTION: Milkable
DIRECTOR: Tenielle Stoltenkamp (Uber ANZ)
DOP: Yakub Erogul
PHOTOGRAPHY: Harley Spick
TALENT: SASS Management
SOUND DESIGN: Jarsonic
WHAT WE DID:
Campaign Ideation, Visual Identity, Video & Production, Animation, Print, Digital Marketing