UBER FOR BUSINESS

Identity & Campaign

As Uber launched its new ride management program for business travel, we were tasked to develop a new brand identity for Uber For Business to help connect with companies, both big and small.

After establishing the extensive style guide for this new brand, we helped roll out a national media spend with a primary focus on Sydney and Melbourne markets which included a mix of digital, press, large scale billboards and premium direct mail.

Brand Identity
& Styling

Safe, affordable,
reliable, global.

Pattern & Colour

C69 M54 Y0 K0
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#4f6cc0
C69 M54 Y0 K0
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#5879da
C69 M54 Y0 K0
R88 G121 B218
#5879da

The power of
Layering

Campaign Media
Usage
Billboards & Outdoor
Digital Advertising
General Brand
Stationary
Information Booklet
Direct Mail Kit
Rider & Driver Mail Outs

Project Credits

Creative DirectorBrandon Els
Lead DesignerJazz Mansell
Project ManagerNic Nichols