Subaru Australia needed fresh and innovative print material to showcase their new XV, and promote cycle safety. However, they didn't want something normal, they needed this to stand out in the highly saturated SUV market. So what we did was embody the essence of the car in their new collateral. Through a series of flyers, booklets, and brochures we were able to deliver original designs that not only hit the brief, but excited the consumers.
With such an iconic brand like Subaru, we needed to showcase the product in the best way possible, while also making sure we ensured we reitterated the safe cycling message; and for a campaign like this it had to be bold and it had to be fun. The use of the strong imagery and clean text coupled with the use of the muddy/worn pages really encapsulates what this car is about. Clean and precise in the city, but something your can take out and get dirty on your time off.