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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2021

The Gig

Sur.Face Active is a range of Australian made sun and skin remedies designed to complement the quintessential beach lifestyle. The range was designed to repair, moisturise and protect the skin from the harsh elements that come with living in and around the ocean - waves, wind, sun & sweat.

The Game

Being a brand for lovers of the outdoors, the products were formulated with the environment in mind, only using natural and mineral ingredients.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
A photograph of a Surface Active tub
A photo of Surface Active's 6 products
An woman in a bikini holding an open tub of Surface Active sunscreen
A top-down photograph of the Surface Active products showing the vintage towel inspired brand patterns and product colours
A photo of Surface Active's product tubs in an external white box packaging
3 images of people surfing and holding Surface Active products
3 social media post designs for Surface Active featuring beach lifestyle and product photography
A photo of a woman in a bikini holding Surface Active products in her left hand
A brand lifestyle image of a girl surfing for Surface Active
A photo of white business cards with black foiled branding for Surface Active
A flatlay photography of Surface Active's letterhead design and vintage towel inspired brand pattern
Surface Active tote bag with gold badge sitting on brown couch
THE END. WHAT'S NEXT?
View work

Saski

2021

The Thirty Two

2021

Golden Shores

2022
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By appointment only scrolling text
By appointment only scrolling text
By appointment only scrolling text
40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
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