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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2021

The Gig

SASKI is an athleisure label by fitness mentor Tammy Hembrow. Created to inspire confidence for both inside and outside the gym, the SASKI brand has grown immensely in a short period of time. They were established, admired, and loved by many — but as their collections continued to evolve, it was time their brand did too.

The Game

We were tasked with rebranding SASKI to elevate and refine the brand into something that can pave the way for the future and continue to evolve.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Saski Wordmark logo
Saski is a highly functional and luxurious athleisure label lead by Tammy Hembrow. It was our job to refresh the Saski identity to better reflect the brand's balanced aesthetic of strength and style.
A closeup of a Saski garment with the icon printed
Saski campaign photography of a woman wearing activewear outside
The logo suite of brand marks for Saski
The logo suite of brand marks for Saski
Saski campaign imagery of a woman in activewear stretching
A closeup photograph of a Saski garment with the Saski logo printed on
Outdoor pasteup billboard advertising Saski campaign launch
As part of the rebrand, we were tasked with the creation of a brand icon to represent Saski's growth. Having evolved into the ‘complete’ athleisure label, the icon represents the brand's two distinct yet connected sides; performance and leisure.
An animation of the Saski swingtag design
A photograph of the custom made necklace with the Saski icon
THE END. WHAT'S NEXT?
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40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
Your favourite designer’s favourite design studio — Since 2012.
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