Roji Cat is a microbrewery and bar dedicated to Japanese-style beers. Inspired by the narrow, bustling alleyways of downtown Tokyo, the bar features neon signage, lanterns, milk crates—and, after a lot of persuading on our part, a secret karaoke room.
Wanting to capture the boozy, eclectic energy of Golden Gai, we created a vibrant, mix-and-match brand identity bursting with colour and quirk. Playful, unexpected details are scattered throughout the venue, inviting patrons to fully immerse themselves in the experience.
In addition to the venue’s many touch points, we also developed a design system for their upcoming lineup of beers, each lovingly crafted by head brewer Toshi.
The range includes the Tokyo Sour Puss, Ginger Cat, Foggy Moggy, and their signature Japanese Rice Lager.
The range includes the Tokyo Sour Puss, Ginger Cat, Foggy Moggy, and their signature Japanese Rice Lager.
