The 'Tired of Waiting' TVC had placements in all major Australian channels, major sponsorship of Big Brother AU, and BVOD bookings on Kayo, Nine, Ten and Seven.
A large range of outdoor advertising was run simultaneously with the TVC.
We all know nobody likes waiting, especially when it comes to waiting for that monthly salary to hit the account. This is the premise behind our new ‘Tired of Waiting?’ campaign for MyPayNow.
Directed by Dave Klaiber, the spot is set to the 1965 hit, ‘Tired of Waiting for You’ by The Kinks and shows scenarios of people dealing with the frustration of waiting – a pregnant woman uncomfortably waiting for her baby to arrive, a young kid anxiously awaiting a text from his girlfriend, a beached yachtie waiting for the tide to come in, and a shopper who realises she doesn’t have enough funds in her account to grab that discounted designer handbag – that is until MyPayNow comes to the rescue.
