Curv, (formerly The Scoliosis Collective) is a physiotherapy studio specialising in spinal and postural health. Having lived experience with scoliosis herself, Alex (Curv’s founder) very much understood emotional toll a spinal condition can have on someone's life.
We were approached to reposition the then, Scoliosis Collective, to become a warm, almost club-like brand. A brand that would help Alex uplift her clientele, not simply treat them.
We were approached to reposition the then, Scoliosis Collective, to become a warm, almost club-like brand. A brand that would help Alex uplift her clientele, not simply treat them.
Throughout the brand identity, arcs and bends have been accentuated to represent Curv's specialisation of realigning and correcting posture. The malleable look and feel of these brand elements are very reflective of a healthy, flexible spine.
