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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2019

The Gig

A Boy, A Bear, A Cafe

The Game

We were tasked to help launch Bear Boy Espresso; a brand new warm and friendly cafe spot situated in the northern Gold Coast. Taking cues from the unique name — this identity systems contains a minimalist icon, incorporating both a ‘Bear’ and a ‘Boy’ into one custom hero icon, accompanied by a variety of logotypes.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Gold signage at Bear Boy cafe
Photo of the outside of Bear Boy cafe on the Gold Coast
Bear Boy alternative wordmark
Gold Bear Boy logo icon on terracotta background
Bear Boy alternative logo
Alternative logo design with interlocking BB letters
Photo of the Bear Boy business cards on to of the menu
Photo of the Bear Boy business cards on to of the menu
Photo of the Bear Boy business cards
Custom designed Bear Boy takeaway cups
Typographic brand assets for Bear Boy Espresso with the words On The Grizzly Grind
Photo of inside the Bear Boy cafe with the logo icon on the back wall
A photo of the gold, backlit Bear Boy logo sign
Typographic brand assets for Bear Boy Espresso with the words Part Of The Pack
A photo of a plate with the logo made with chocolate dusting
A photo of the Bear Boy loyalty point card and stamp
A staff member made coffee wearing a Bear Boy branded tshirt
A photo of a staff member near the coffee machine in a Bear Boy branded tshirt
THE END. WHAT'S NEXT?
View work

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By appointment only scrolling text
By appointment only scrolling text
By appointment only scrolling text
40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
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