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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2021

The Gig

Addi House is a boutique financial planning firm founded by Kearsten James. With over 17 years experience in the industry, Kearsten wanted to create something more than just a typical firm.

The Game

Help create a unique identity for a bespoke, highly personalised, financial guidance firm that represented their beliefs and philosophy where wealth and life intersect.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
The icon logo for Addi House
A photography of Addi House's cream business card design shot on a grey background
A photography of Addi House's cream business card design shot on a grey background
A photography of Addi House's letterhead design shot on a grey background
A photography of Addi House's suite of cream, pink and dark green booklets shot on a grey background
A photography of Addi House's cream envelopes shot on a grey background
A flatlay photograph of the stationery suite for Addi House
A photograph of the Addi House binder folders
A flipthrough of the Addi House booklet
A screenshot of the instagram grid layout for Addi House
An Addi House card in a card pocket
A hand holding a key with an Addi House keychain
THE END. WHAT'S NEXT?
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By appointment only scrolling text
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By appointment only scrolling text
40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
Your favourite designer’s favourite design studio — Since 2012.
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